Valentine's Day! ...and ad viewed during Modern Family

As I returned to my dorm last night for sign-in, I entered upon our dorm's compliment watching her usual 9 o'clock television show, Modern Family. Seeing as that show is currently one of my favorites as well, I sat down, naturally mesmerized by the visuals on the screen, and began to watch. Once I realized it was the show's Valentine's Day episode, I was intrigued by the idea of waiting to see if the commercials and advertisements would be tailored to products and brands typically associated with the holiday or love and romance.

Unfortunately, I arrived only in time to see the last couple of minutes of the show, but after awkwardly sitting through a KY commercial next to my early thirties, mother-of-three dorm compliment, I was already halfway convinced that my hunch had been right. In order to finish viewing the show complete with advertisements, I decided to watch online at Hulu.com. Sure enough, KY had plastered their brand name on the web page for the episode, with a "Happy Valentine's Day" banner draped underneath, and it was also the first ad featured during the commercial interruptions. KY must've really cut quite the deal...

After making this analyzation, I then realized who the audience of this modern sitcom is: mostly families, meaning kids, teens, and adults. So, what role does KY play in this situation? Well for one, the ad makes for a significantly awkward moment between parents and teenagers as both parties understand the purpose of KY... but why not advertise something that's appropriate for the entire family? Like chocolates, flowers, or jewelry, or something also associated with the romantic holiday?

Also, doesn't this advertisement for a Valentine's Day episode seem to make the holiday primarily about sex? I know it sounds cliche and silly, but what ever happened to real love? Or simply wanting to enjoy the company of that special someone in your life on Valentine's Day? The KY advertisement, promoting a product for sex, sends the wrong message in my opinion. It tells viewers that it's time to get down and dirty in a sexual manner rather than promoting a message for appreciation of your partner. In my opinion, an ad for a jewelry store or chocolates would've fit much nicer with the viewers in mind...